The Target Audience

I believe that the production that I am creating would be a 12 certificate as there will be use of mild weaponry, sexual scenes and smoking/drinking. It is said that film noir is mostly aimed at the male character due to the crime scenes and therefore I believe this too would however, there is a rise of females that enjoy black and white films recently.

The screenshot below is from YouGov to determine what the audience type is for the film noir: Double Indemnity. As you can see it is mostly males aged from 55 that prefer the film. I agree this would be correct as the film is from 1944 and therefore I did not assume that it would interest younger customers due to the release date, although those that take media or photography may be more interested in watching this noir. I agree similarly that males would be interested in my noir production due to it being about crime and completely black and white. The records also show that my assumptions are correct, it also shows that the two biggest professions that people watch this are in is law and media and publishing. 

The next screenshot below is from the same website on YouGov, however this is showing the typical audiences for the film Gone Girl. Now this film is much more recent from 2014 and as you can see from the statistics below does not appeal at all to those that are interested in Double Indemnity. The film below appeals more to females from the ages of 25-39. This film however is not a film noir or a black and white film, this production is a thriller based on a young couple that have many secrets. I have chosen to contrast these films because even though Double Indemnity is a film noir I do not feel the audiences with mine would be the same because it is a lot more recent. Due to the storyline of Gone Girl with the main character seeming like a victim yet turning out to be the villain in the story is why I had chosen this film to contrast audiences with mine. In my production the femme fatale will seem to be the victim at the start when she is miserable and heavily drinking, however when the voice-over comes in then the realisation that actually she has some dark secrets that have been exposed and that she is the villain not the anti-hero. 

I found the below Slide-share very interesting and helpful when it came to looking at who my target audience will be. This made me think about some factors I need to look into as to who will be interested in my production. I felt it made me think more about gender, age, occupation, sexuality and the importance of education. As the above website did YouGov. The very last part of the Slide-share is very important and interesting as it talks about different types of audiences as opposed to mainstream, the succeeders and reformers. 

How media producers define their target audience from mattwako

National Readership Survey (NRS) demographic categories

Social Grade	Social Status	Occupation
A	upper middle class	higher managerial, administrative or professional
B	middle class	intermediate managerial, administrative or professional
C1	lower middle class	supervisory or clerical, junior managerial, administrative or professional
C2	skilled working class	skilled manual workers
D	working class	semi and unskilled manual workers
E	those at lowest level of subsistence	state pensioners or widows (no other earner), casual or lowest grade workers

The Demographic classifications in the UK and the ABC1 grades refers to the social grade definitions, which are used to describe, measure and classify people of different social grade and income and earnings levels, for market research, social commentary, lifestyle antics, statistical research and analysis. The national Readership Survey is a non-profit but commercial British survey concerned with monitoring, analysing and providing estimates on the number and nature of people who read Britain's newspapers and consumer magazines. The social grade definitions by the NRS are widely used as a generic reference series classifying and describing social classes, especially for consumer targeting and consumer market research by the advertising UK media and publishing sectors. 

The Pete Buckinghams Audience Types research is extremely useful when thinking about audience types for a production. All this research has made me really think about who i believe would be interested in my film due to the storyline and how recent it is. 

Conclusion

I believe that from looking at all this research I have found out who my target audience would be I feel it would interest females more than males due to the little crime and the thriller between the character of the femme fatale. I also feel the 'impulsive materialists' will enjoy the production due to enjoying more of a mature nature in the sense of film-dinner-drinks.